The first party ever formed by a brand

Since the industrial revolution we have worked 8 hour workday. But a lot has changed since the 19th century We live in an always-on world which has created a billion dollar problem, overworking. With Slack you win 2.5 working hours per day That means working 6 hours could replace the regular 8. So Slack decided to go where changes is made, into politics and form a political party which works for one issue only -the 6 hour workday because it is about time we make time for what is important.

Service: Art Direction

Partner: Marilde Nykvist

CD -Marlon von Franquemont

Year: 2018

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